The Marriott website has a new (to me) tab titled "Explore our Brands". Courtyard, Springhill and Fairfield fall into the "Modern Essentials" category. Each is given a one sentence upbeat summary of the brand. For the life of me, I still can't understand the target market differentiation of these three brands. The American Marketing Association defines brand as "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." To me, these three brands remain ambiguous.