What is a branched message, and why would one be created?

Discussion created by communitymanagers on Feb 14, 2012

When the Community Manager separates a message from the discussion to which it was originally contributed, the message is said to be "branched." By choosing to create a branched message, the Manager recognizes the value of giving that message its own independent discussion, and makes it easier for Insiders interested in that discussion to find it.