I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs
Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following:
- Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time. Your24 lets members who spend 75-plus eligible nights at Starwood hotels annually choose their own 24-hour check-in and checkout time.
- Members who stay 100 nights annually are invited to participate in the one-to-one service program, which matches its best travelers with personal ambassadors.
- SPG Lifetime Gold status is available to members who have stayed 250 nights and maintained elite status for at least five years (consecutive or not). Members with 500 nights and 10 years of Platinum Starwood Preferred Guest (SPG) status (consecutive or not) will enjoy their top tier status for life.
- SPG 100 Nights Benefit: After crossing the 100-night threshold, SPG members are paired with their personal ambassador.
- SPG 75 Nights Benefit: After spending 75 nights, members earn four Starpoints for every eligible U.S. dollar spent. Members also get access to Your24 to control their check-in and checkout time.
- SPG 50 Nights Benefit: At 50 nights, members will receive 10 Suite Night Awards to use for room upgrades. Suite Night Awards are confirmable five days prior to arrival.
- Platinum Members (25 Stays or 50 Nights Annually): now have the option of complimentary breakfast as part of their welcome gift at check-in. Platinum members can also choose from bonus Starpoints or a local gift.
- Gold Members (10 Stays or 25 Nights Annually): now receive a welcome gift at check-in and can choose from bonus Starpoints, complimentary in-room Internet access or a complimentary beverage.
Sounds like a deal to me, especially that breakfast