anadyr

The Brand as an Intangible Asset

Discussion created by anadyr on Jan 5, 2012
Latest reply on Jan 5, 2012 by jerrycoin

One report suggests that the International Accounting Standards Board will move towards recognizing brand value as an intangible asset:

 

"Accounting for the contribution of a brand to the financial performance of  a corporation will revolutionize the field of marketing. While brands may not become a fixture on a company's balance sheet, the International Accounting Standards Board (IASB) will finally begin to move towards recognizing brand value as an intangible asset (as long as it can be measured and valued on a continuous basis, such as our Corporate Branding Index® ).  It will move to have brand value recognized in the footnotes of annual reports, such as oil companies recognize proven reserves and pharmaceutical companies recognize drugs in the development pipeline."

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