Yep, that's what this report from the UK costs, but I can save that fee by telling you that it reports (unsurprisingly) that more and more businesses see the value in being current with social media and Facebook type interactions with their customers. As if we didn't already know that?
The report covers the following sections:
- Social media activity
- Platforms and networks
- Resourcing, agencies and technology
- Budgets, effectiveness and measurement
- Integration, barriers and trends
- International campaigns
Most interesting is the fact that 39% of those queried avoid "buzz monitoring," the taking the pulse of their constituents and of their competitors.
Not worth spending all that dough to learn that the revolution is here, like it or not. Complaining about it will not do much good,