Brand ID

Discussion created by anadyr on Nov 29, 2011
Latest reply on Nov 29, 2011 by jasper100

Anyone been listening to Sirius/XM lately?  They been promoting the new Muppet's movie and have had the person playing Gonzo on the air. 


When asked who his favorite musician was he replied Eminem, then proceeded to sing/rap the lyrics to one of Eminem's profanity-laced ditties. 


So, I wonder, what does that bit of blueness do to enhance the Muppet image, even if only a few of us heard it?  How can a promotional idea get an audience of adults to see a movie by grossing us out on the radio?  What were they thinking?