pingreeman

MRI & Social Media? Survey suggests it does not work!

Discussion created by pingreeman on Nov 28, 2011
Latest reply on Dec 2, 2011 by anadyr

The article refers to more traditional customer loyalty, but could easily apply to hotel loyalty. In regards to offering social media, "several other techniques are far more likely to resonate with consumers and encourage them to do repeat business with companies." The article goes on to suggest (appropriate for hoteliers), techniques that resonate with customers "having a say in products and services; control of channels and frequency of received communications and a choice of channels to contact a company."

 

See: Social Falls Short On Customer Loyalty, Traditional Methods Encouraged

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