New Stars and Luminous Programs

Discussion created by chang on Jun 20, 2019
Latest reply on Jul 29, 2019 by lamonade

Piece of news from OMAAT today... 


Apparently Marriott is rolling out a new travel agent booking scheme where you can get additional perks (breakfast, USD100 hotel credits, etc) at quite a number of brands beginning July 01. Bvlgari, St Regis, Luxury collection, Ritz Carlton, Edition, Autograph Collection, JW Marriott, Le Meridien, Marriott, Renaissance, Tribute Portfolio, W, Westin all part of this roll out. 


I wonder how Insiders feel about this. No doubt everyone (loyal members and non-loyal members) may benefit from this but this may, to some degree, devalue actual loyalty to the brand?


Interestingly individual hotels can opt out entirely or also choose to opt out from the USD100 credits...