J & I were greeted by the Restaurant Manager in a busy Marriott Hotel lounge and not surprised at all when they shared that the corporation is making product/promotion changes to appeal to younger travelers. C MEMBER SINCE 1990
Interesting considering business travelers are the most high volume/frequent customers and people with grey hairs creeping in typically have more cash to spend. I wonder what their definition of younger is, Do I qualify being in early 30s? On this subject I was shopping for a hat and told the kid working the store I wanted it fitted, he informed me that selection was limited because the younger people all wear snap backs these days, it felt like a roundabout way of him telling me I was old and not with the times.
Not surprising since most companies generally target younger travelers to get them hooked early, and they are also the future road warriors, with future maximum earning potential/future disposable income (some young ones are already road warriors).
Older travelers may already be vested (hooked), or may be slowing down after a long career, so Marriott doesn’t necessarily feel they have to try as hard to keep them, or the veterans are ticked off enough that they’ll dabble in other programs regardless.
I'm not attracted by most of the changes. Any younger than me and it might not be legal.
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