What do you think about these changes?
Hilton Honors Details Program Changes for 2018
I am not happy with the "Honors program will get rid of the option to select Points & Miles entirely." However, I think that is offset with "the bonus for each stay will increase . . . Diamond members — 100% bonus (previously 50%)."
I LOVE HH's "megabonus" version of bonus points earning: "Honors members will earn 10,000 bonus points on every tenth night once you reach at least 40 nights in a calendar year. In addition, Honors Diamond members will earn another 30,000 points after 60 nights in a year." ---to me, this means close to 200K bonus points.
As I have mentioned many times on MRI, the "uber-stayers" (especially the PPs) see little or no additional benefits other than Gold status on United and a special 800# to call. Contrary to MR's approach, HH has taken the approach to bonus their best customers (copy/pasted from the link provided): The biggest changes here come for Diamond members. Hilton’s top elite members should expect to reap the most from these changes, with an increased earning structure per dollar spent and the ability to earn more points for future stays with the Milestone Bonus. On the other hand, base members and Silvers won’t view these earning changes to be as positive, as the number of points you’ll earn per dollar will decrease.
I also find it fascinating that as MR eliminates rollover nights, HH introduces them in 2018.
Lastly, I think this is a perk that many will take advantage: Beginning in 2018, members who stay 60 or more nights per calendar year will have the option to gift Gold elite status to anyone. If you stay 100 or more nights per calendar year, you’ll be able to gift Diamond status to anyone.
So now the question becomes - - - what will the Marriwood merger do to counter these new benies?
But they are giving out Diamond status to anyone willing to spend 450$ annually in the new Aspire card. I just see a massive devaulation coming.
Sure but I do not have the Aspire Card but being Diamond, I am good.
702rugbyref So are you top level in 2 hotel programs ? You said you hit 207 nights last year on MR.
yes that is correct. I am also Platinum with Comfort Inn as one of my regular work sites has no other chain hotel to choose from except a best Western and the folks at my hotel LOVE my Labrador!
ks83 I agree that if this credit card offer is a big hit, that will dilute the Diamond status. However, the $450 to which you refer is the annual FEE not annual spend, much less likely to have a lot of takers - especially when most companies will not reimburse their employees for annual credit card fees, airport lounge memberships, etc.
Using myself as an example, I have one CC that has an annual fee over $100 - - - my United Mileage Plus Club card (for this card's $450 fee, I get annual membership to the United lounges and since I fly almost exclusively United, it pays for itself to have the free lounge). The next highest fee card is my Marriott "Black" signature card at $95 per year. Otherwise, all my other travel-related CCs are no annual fee. If I am "average", then I believe there will not be a lot of takers on the Aspire $450 fee to become Diamond when frankly, there are much better CCs out there with more relevant benefits for that amount of a fee.
True but it also gives 250 airline credit and 250 resort credit which effectively cancels out the annual fee. A diamond status with no spend and a good earning rate 14 pts / $ at hilton may have a lot of takers.
All theee are rumours anyways but will know more on Jan 18 when the card is officially lanuched.
I like it for all of your points made. I am Diamond with Hilton so I look forward to these extra benies. I never have used the $$ + points so it is not like I am going to miss it. My hope is simple - Marriott recognizes the competition stepping up their game to lure the Elites obviously and being a PP, I am lured.
The only one that interests me is the megabonus (and that is very interesting). The last couple megabonuses have been geared towards 1 night per stay travelers. Those who spend several nights at a time are left out in the cold.
Wow, is this an alternate universe: rollovers, gifting diamond, 100% bonus!!! Amazing, glad I am a Diamond member
Hilton Honors is starting to look really attractive, I may just open an account soon.
Mmmmmm the new Aspire Card comes out on January 18, 2018.
I am glad I am Diamond too :-)
I'm a Lifetime Diamond......over the years I mostly stayed at Hilton properties. I think Hilton is trying to keep up with the Marriott Rewards program.
But, these days I am focusing on my Marriott Lifetime Gold status. Should attain this level this year. Then, it's on to LTP.
Marriott Rewards is a great program and I am glad I found this forum. You guys rock (fellow forum members)!!! There is so much good info on this forum. So glad you guys & gals share it with everyone else.
Have a great 2018
theskyking Nope, I think its the other way around.
Hilton is the digtal leader! They are the king of high-tech and has history of innovation.(hence HQ located in the technology hub of northern virginia) They was the first hotel company to enable room selection and customization via mobile and web-based floor plans .
In June 2014(before the purchase of SPG) Hitlon launched Digital Check-in, which allows guests to check in and choose their exact room. something Marriott still not able to do yet.
Beginning January 18th, the day the new co-branded Amex portfolio of credit cards, Marriott will have some serous catching up to do.
Oh they just introduced new benefits and changes to the program, including Elite Rollover Nights, something Marriott just ended.
Now lets see how Marriott Rewards keep up with Hilton.
I should hit LTG around April and maybe LTP by the end of this year if things play out but no later than Spring 2019. Working on LT status with Hilton.
I will make LTD with HH in 2018 to compliment LTP with MR. Uhm . . . . what's my next hotel LT to pursue?
Just did a status match for diamond. Eager to see how it pans out...
I found the rollover added interesting since Marriott is getting rid of theirs. Will be interesting to see Mariott‘s counter To these changes
They obviously see the value in rollover and bonus level points.
I was thinking the exact same thing jerryl
do you have the link for the match up?
I don;t think there is a current link but calling them and they will send yo ua link looking for screenshot of your past stays and elite level. Good luck!
Get Status Through March 2019 With Hilton's Status Match
Awesome...cha-ching on the points!
Extremely interesting information...as a gold member (courtesy of Amex) who has always done Points & Points, I can't see any downside to these changes. The timing of the new "Rollover Nights" and the bonus points is extremely significant - it seems to me that Hilton is carefullly positioning itself to attract disgruntled Marriotteers & SPGers alike. The extremely generous ability to award gold / platinum to anyone once 60 / 80 nights is reached will appeal to the road warriors - I haven't read the small print, but if this works in conjunction with the rollovers, then some people will find this an irresistible attraction. So it's official - we really do live in intersting times...though personally, I'm going nowhere till lifetime platinum is in the bag.
I am Diamond currently and will enjoy hitting the bonus levels but it is also very sweet for Gold and Silver to be appreciated.
I got Golf Status with Hhonors few months ago, with rollover nights I might just aim fot Diamond there.
I presume you mean GOLD but I do like the Golf Status ;-)
wow,VERY INTERESTING. .unless, of course, you are a dyed in the wool Marriott guy....
Really interesting stuff.
Whats happening here is following the airline model of giving less to infrequent customers and more to the big hitters. Hilton’s current scheme offers a base award of 10 points per $ PLUS a choice of either some airline miles OR another 5 points.
So a member staying at HH choosing points & points receives 10 points per $ and another 5 for the choice bonus. From April 2018 members will receive just 10 points per $ and silvers get a bonus of 20%, being another 2 per $. Both of these are a lot worse off. Meanwhile Gold sees their bonus increase meaning they’re treading water, as does Diamond. Nobody is better off with the element of the change.
What is clever about this is it rewards real stayers more. Stay 40 nights and get an extra 10,000 points. Stay 60 and get another 10,000, then another 10,000 every 10 nights. 100 night stayers do really well out of this. It helps mitigate the problem that members see when they've reached top-tier nights and perceive no continuing incremental advantage for going beyond. It’s overall a good package for high-night Diamonds, but offers nothing extra to those Diamond and Gold members who qualify on stays. Ordinary members and Silvers are in fact better off reserving via Hotels.com where 10 nights gets you one free.
Its interesting that Hilton has decided to bring in Rollovers just as Marriott has cancelled them though as I have said elsewhere I see Marriotts cancellation as temporary to avoid rollover calculation conflicts when we all move to the new combined Marriott/SPG program next year and do expect its reintroduction after the new scheme has settled in.
Assuming HH continues with its generous seasonal promos these changes will look very attractive to heavy hitters. Even though it is only paying out HiltonPesos theres some very serious numbers going into 60-120 night Diamonds here. I suspect this could be enough to see Hilton top the earn and burn tables. Of course the creation of more points can mean devaluation, just ask us IHGers, of which I’m one. I’m earning 120IHG per £ spent including stays, acheivement bonus, credit card bonuses and the insanely generous Accelerate promos. Result - in 2016 IHG increased the top category to 60,000 points and moved all the gateway city Intercontinentals into it. This year it’s done it again and the new top category is 70,000 points. 2 years ago I could have stayed at the Willard in DC for 50,000 points. Next week it will be 70,000. But because IHG has categories you can at least see its category devaluation as like Marriott it announces it annually (500 IHG hotels up 5k to 15k points per night, 100 IHGs down 5k points only) but Hilton’s scheme doesn’t run on categories, it’s hotel by hotel, night by night meaning when Hilton decides to devalue the scheme no-one is told because it no longer uses categories. It’s this opacity that makes me believe buying into Hilton is akin to buying a pig in a poke. History tells us that Hilton has no hesitation is sticking it to its elites...
Very good review..outstanding really.
I look at target bonuses as I am one of those who stay over 200 nights a year and even though I was building towards LT with Marriott and will obtain within a year all 3 LT status I think, I LOVE the extra points bonuses (similar to what Marriott has offered during their MegaBonus) but with no end date (except for Dec 31).
brightlybob - I think you summarized the new HH program best: "giving less to infrequent customers and more to the big hitters" something that has been lamented on the MRI site for years. MR is doing the "millennial run" in hopes of attracting numbers of guests and shunning the uber-stayers. HH is taking the opposite approach with these new benefits.
Even more interesting (when I get time to do it), will be to post an updated comparison of MRPoints vs HHPoints and how much they are worth now that HD status earns an additional 50% bonus points (last comparison is now nearly 7 years old): Marriott vs Hilton Point Value - Conclusions (Part 4)
The 50% increase in points wont make any Diamonds better off as this is being coupled to the abandonment of the points/Miles double dip choice. Hence to date HH Diamonds wishing to maximise their HH points received 10 per $ spent, another 5 as their 50% Diamond bonus and a final 5 for choosing to earn points instead of miles. Total 20 points per $. The new scheme doubles the Diamond bonus but removes the 5 point earnings bonus. Hence it’s now just 10 points per $ spent and another 10 for the 100% Diamond bonus.
What will change the numbers is the 10,000 points at 40 nights and another 10,000 every 10 nights thereafter with an additional 30.000 bonus at 60 nights which will see a 60 night Diamond scoring an extra 60,000 points pa and a 100 nighter 100,000 points. Assuming Hilton keeps up its generous promos and resists the temptation to devalue, high-staying Diamonds will see those points as pure extras which is bound to improve its value.
I looked at my posting on earn and burn Marriott, IHG, Hilton and SPG earn and burn revisited and a quick calculatIon indicates that Hilton rises to the top of the no-card earn and burn, and with its Surpass Card also tops the American earn and burn too. Only in the UK does Marriott retain its earn and burn crown and this is soley due to the credit cards with Hilton’s very lethargic British credit card offering wilting in the face of the excellent (for non-USA) SPG AMEX.
By my quick calculations, which I will be updating soon it looks like these new Hilton changes will mean it is only the UK SPG AMEX that prevents Hilton sweeping the earn and burn numbers worldwide. As this crown has passed back and forth between IHG and Marriott for the past decade this is a big indication that Hilton is upping the ante on loyalty travel as an important element in its fight against the Marriott juggernaut that will emerge from the takeover.
As of 12/29/2017, here was my HH earnings for a single stay. The double-up was a promo for 2 months, otherwise I had 10X base points, 5X bonus points while also earning miles. So I concur with brightlybob pointing out that the miles choice goes away and the VIP bonus doubles. But note the HH promo for the double-up - these occur quite frequently as HH promos and are guaranteed on each dollar spent and are earned regardless of the number of stays or nights or whatever else the latest MR Megabonus is pitching.
Hilton is good now. Very good.
And I have scored some incredible upgrades as a Diamond such as Ambassador Suite in Xi'an China
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