As long as we're sharing articles about Marriott/Starwood (Marriwood/Stariott as one of our illustrious members coined it), here's a link to an article in this past Sunday's edition of The New York Times (12/10/2017): Can Marriott Keep Starwood’s Culture of Cool, and Its Customers? - The New York Times
I thought that the article made some good points about the strengths and weaknesses of both chains and loyalty programs. It also highlights the elephant in the living room for all hoteliers, i.e., Air BnB.
Enjoy the read!