This JD Power study has some interesting tidbits about the ins and outs of hotel loyalty programs, Worth a quick read.
anadyr Great article thanks for posting. It is always best to understand others perspective before planning your own strategy I think, and this information is helpful to learn about the hotel companies perspective.
Thanks, the Cornell Center for Hospitality Research has done some excellent research in this area too. In the past, before my hiatus, I posted several of their study summaries.
Retrieving data ...