Here is an article today that talks about Marriott's first dual-branded property (Le Meridien/AC) in downtown Denver!
Great article, verysuiteboy! Thanks for sharing!
This is very interesting, Great article GoldenBoy . I was surprised at the occupancy rates quoted in the article.
verysuiteboy - Thanks for posting. Denver is a city I get to every year - might be able to score the AD brand if they hurry up.
Sometimes dual branding by a company is admission that they have too many overlapping brands. I think we will see more of this going forward.
I'm CEO of Marriott International for the next 10 seconds.
Here is my plan:
I'd discontinue and/or sell off the Sheraton and Courtyard brands. Both brands suffer image perception problems and overlap in clientele. I'd rebrand the Courtyards that are location prominent. Times up.
I don't know about over there in the States, but I find most of the Sheraton Hotels in Europe are very good on here many of you are critical of Courtyard and seem to think it is your bottom end brand. I have only stayed in one Marriott hotel and I have to say that every Sheraton in Europe would completely blow it away. If Courtyard is below the level of a standard Marriott then perhaps they should try to upgrade them to Sheraton standards.
I consider TownePlace Suites the bottom end, but that's just my opinion. Yes you can get a full one or two bedroom suite with a kitchen, but they tend to be junky, and their breakfast consists of a banana, breakfast bar or pre-packaged muffin. On top of that, you only accrue half the points as most other brands! Blah
A while back Marriott reported an improved TownePlace Suites breakfast Hot Breakfast at TownePlace Suites
Although not as rare as a US CY included breakfast, it's still a coin toss on whether you get meat and eggs or cereal boxes.
It makes a huge difference to us breakfast consumers, so here's hoping it actually becomes an SOP, because if they can have a decent breakfast they often beat a Fairfield by $10 or more (or course, they probably won't when they serve real food ).
I read an article recently where Arne thinks there aren't enough Marriott brands, because Marriott only has about 7% global footprint for hotel brands, according to him!
The Independent Hotel's Guide to Soft Brands - Lodging
I think we're likely to continue seeing the growth of 'soft' brands, as chains pursue the practice of providing the currently trendy,
"distinct life experiences".
This is from the article - 3 years ago and seems to be holding among the chains;
In fact, much is made of the individual, authentic nature of these properties, which explains the frequent use of the word “collection” to describe them. In rolling out Autograph Collection, Arne Sorenson, then Marriott president and COO, spoke of the “distinct life experiences” these hotels would offer.
“Creating soft brands has been a way for hotel companies to grow without having to compromise the standards of their traditional brands and at the same time generate additional revenue,” says Bjorn Hanson...The brand companies are also aware that, despite how deeply they have penetrated the marketplace, there are still some people that prefer to book independent properties. Soft brands are a way of capturing this business.
Marriott International has a total of three soft-brand collections: Autograph Collection, The Luxury Collection and Tribute Portfolio. The company acquired The Luxury Collection and Tribute Portfolio when it bought Starwood Hotels & Resorts in 2016. “I think, increasingly, folks like to have the best of both worlds,” Sorenson said,
erc I love soft brands for their uniqueness!
verysuiteboy erc In total agreement with you here, within the last month I have stayed at The Bristol in Warsaw and Trump Turnberry, both Luxury Collection gems, but very, very different from each other. Both would be completely spoilt by being forced into some marketing person's template of what a "brand" should be. I am hoping to try out a couple of the Tribute Portfolio properties over the coming months and hope to discover some similar delights then
normanp you should add your stays here
2017 Upcoming Stays
Those were the two brands I hoped would get eliminated!
How are they going to do it? Are there 2 Separate entrances? Alternate rooms? Perhaps with one half of each room decorated as an AC and the other half as a Le Meridien then me and the wife can stay in Sep rate hotels whilst sharing the same bed! Baffling!
I found the article I was referring to here:
Marriott CEO On Plans For Sheraton Hotels, SPG Members & Why 30 Brands Are Not Enough
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