What to Expect From Hotel Loyalty Programs in 2017

Discussion created by seatexan on Feb 16, 2017
Latest reply on Feb 20, 2017 by jerryl


Thom posted this on Twitter... I retweeted of course...


Imagine a hotel experience as personalized as your movie recommendations on Netflix or product picks on That is where hotel loyalty programs are headed, according to Thom Kozik, vice president of global loyalty at Marriott International. "We are looking for the right opportunity that brings value to you," he says. "It's all about a personalized stay. The more personalized we can make it for you, the better it is," he adds.

I will let you all read the rest via the link.