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Teaser Rates Amount to Bait and Switch

Question asked by painedplatinum on Aug 26, 2016
Latest reply on Aug 30, 2016 by jamesdean

It's been quite a few months now that Marriott has utilized the teaser rates on the booking page. When looking for a multi-day stay, Marriott will show a rate like "from $139". This quite often turns out to be nightly rates of..$139 then $185, $185, $179, $145.  In New York City it can be as bad as $109 on Sunday night to $320 for the very next day. The customer won't see a total price until clicking on the teaser rate and then checking the night by night rate. This is onerous and borderline dishonest. I also stay at IHG from time to time and they always show the "average nightly rate" for stays where the price may vary during the week. This practice allows you to see the full price without games.

 

So, the question is...Who at Marriott thinks it's a good idea to hide the real pricing until the customer gets 3 or 4 steps into the booking process? Here's one Rewards Member who finds it frustrating to no end and has caused me to throw in the towel three times over the last month and book with the competitor.

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