dansplan

A different perspective on SPG /  Marriott Rewards merger

Discussion created by dansplan on May 8, 2016
Latest reply on May 9, 2016 by ne_traveling_man

Received this article today from Loyalty Lobby entitled:

 

What Do Starwood SPG Customers Think About A Program Merger With Marriott Rewards?

 

Here's the link:

What Do Starwood SPG Customers Think About A Program Merger With Marriott Rewards? | LoyaltyLobby

 

Major difference in how SPG members feel vs MR members - case in point

 

Marriott Rewards Elite members overwhelmingly want the new program to still be Marriott Rewards (68%) as opposed to Starwood Preferred Guest (17%).

Starwood Preferred Guest Elite members are more open to the program taking on the form of either Marriott Rewards (45%) or Starwood Preferred Guest (41%).

Discuss amongst yourselves (as a famous host of "Coffee Talk" once said)...

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