Just got an invite for a new poll on Pulse. They have 2 logos that they want feed back on.
OK. Fine. But the questions are ridiculous.
"From 1 to 10 how likely are you to stay more at Marriott because of this logo?" Really? Some marketing major at Corp thinks that the font they choose on a logo is going to make people want to stay at their hotel? They didn't give the option for a negative number.
Similar questions. Which logo will make you more likely to recommend Marriott to friends. Etc.
Some poor parents spent a fortune putting their kid through college so he could get into marketing and actually think this made sense.