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Customized welcome gift?

Question asked by kgchemist on Mar 24, 2015
Latest reply on Mar 31, 2015 by westof30

At a recent stay (Houston downtown JW), the bell service delivered a "welcome gift" of a bottle of wine and cufflinks with the logo of my alma mater.  The cufflinks were quite a surprise.   Is this something new?  Is Marriott researching guest's social media footprint to better customize benefits?