pingreeman

Category Changes BEFORE Formal Announcement

Discussion created by pingreeman on Dec 15, 2014
Latest reply on Dec 16, 2014 by erc

Each year, I perform an analysis on the new listing of hotel category changes once Marriott announces those changes. This year, I thought I would anticipate those changes and do an analysis. Unfortunately, my analysis suggests some "maneuvering" that perhaps most of those on MRI were unaware which can be summarized as:

 

Category changes are happening throughout the year with the annual announcement taken from a year-end "snapshot."

Let’s take a look at the United States:

During the last year, there were a net 96 more hotels yet here is what REALLY happened:

  • Between Cat-01 and Cat-05, there are now 110 fewer venues.
  • Between Cat-06 and Cat-09, there are now 205 more venues
  • Between Tier-01 and Tier-03, there are now 5 fewer venues
  • Between Tier-04 and Tier-05, there are now 6 more venues
DataCat 1Cat 2Cat 3Cat 4Cat 5Cat 6Cat 7Cat 8Cat 9Tier 1Tier 2Tier 3Tier 4Tier 5Grand Total
United States03/23/20141896168917164592537638521611813281
12/15/2014157649863698394293189771811491323377
Cat Change(32)33(28)(18)(65)401133913(1)(2)(2)5196

 

Let’s take a look at Europe

During the last year, there were a net 4 more hotels yet here is what REALLY happened:

  • Between Cat-03 and Cat-06, there are now 45 fewer venues.
  • Between Cat-07 and Cat-09, there are now 37 more venues.

 


 

DataCat 1Cat 2Cat 3Cat 4Cat 5Cat 6Cat 7Cat 8Cat 9Tier 1Tier 2Tier 3Tier 4Tier 5Grand Total
Europe03/23/2014037533262581710913410287
12/15/20146434230454342201113410291
Cat Change66(11)(2)(17)(15)25102000004


 

I changed the 12/31/2013 dates (to 03/23/2014) to reflect the post 2014 announcement date made in late-March.

Outcomes