A very short, but succinct article highlights the ongoing momentum of the hotel industry, which understandably, currently follows a demand oriented pricing/perks model.
2014 Hotel Occupancy finished at an 18 year high
Room rates and Revenue Per Available Room (Revpar) was in the strongest position since 1987
2015 Hotel Occupancy will continue to increase
Room Rates (2015 average of $121) will rise another 5%
Revpar will rise another 6%
Not in the article, but fun facts we all love to know and tell: Marriott has over 45 million Rewards members and growing (Hilton over 40 million); is a financial leader in the hotel sector setting earnings, revenue, revpar, and stock price records (strategy changes unlikely ).
As that famous hotel guest Bette Davis predicted over a half a century ago, any elites expecting increased benefits,
better, "Fasten your seatbelts, it's going to be a bumpy night"
Keep on keepin' on Insiders - we're the best shot we've got