CorporateyThis one is for Marriott.
I just received a birthday "award" of 1 night credit towards my renewal/next level.
Since I am a Lifetime Platinum Elite, This "award" has no meaning, and simply costs Marriott the time and effort with no possible recompense for either party.
If you would like to award me a free night, or a special reward on my next stay, or something more tangible, that would be appreciated. But a "free credit" is almost insulting, as it means that the was no consideration given.