Very interesting -- in the past month Hilton, Hyatt and Starwood have (without my asking, since I'm an indie now) offered me highest status with few stays. Today's was the most interesting. Best Western said they'd give me Diamond Status back (I have not stayed there in 3 years) if I stayed two nights before August.
Is this an augury of things to come?
Tomorrow I will write about my free business class flight booked on Delta to Nice but flown by Alitalia (best ever). Methinks at least SOME execs realize we feel as FFs or FHs that we are being taken for granted (duh) and are reaching out. The BW was the most obvious, but as of 2015, I expect I will change my FF status to Alitalia. Again, more when I am really awake tomorrow.