Ever wonder how decisions are made in a big company? I do and wonder who stands for status quo, who stands for devaluation, and who stands for increased valuation of points in a loyalty program like Marriott Rewards.
"What if?" I always say to myself; though I seldom listen to my inner voice.
- Is this purely a bottom-line decision (probably) so that earned points are now worth less than they were a year ago?
- Is there a chance that given the number of new members in a program, mostly unaware of the old system, that criticism and impacts will be tempered by the blend of new and old members (maybe).
- Is there a lone voice appealing for status quo (who can say).
As we near the annual adjustment to categories time (based on historical precedents) I hope the lone voice is being heard.