Cross Cultural Guest Satisfaction

Discussion created by anadyr on Feb 26, 2014
Latest reply on Mar 16, 2014 by profchiara

The Cornell Center for Hospitality Research has released a study about cross culural guest satisfaction


They discovered that:


  1. While price and location remain uppermost as decision factors, residents of some countries give considerable weight to specific services;
  2. People in different countries do consider different factors in their determination of satisfaction;
  3. The effect of certain procedures on guests’ satisfaction differs by country; and
  4. Residents of some countries generally express lower levels of satisfaction than those in other countries.



The abstract is free (and cited above) but you must be registered to read the entire study, sorry.