erc

Hotel Designs for potential market segment (Boomers)

Discussion created by erc on Dec 28, 2013
Latest reply on Jan 2, 2014 by scottbany1974

With all of the understandable and justifiable attention chains are throwing toward attracting the Millennial market, here's the third article I've seen in the past few weeks about an awakening market, The Boomer Leisure Market (to be differentiated from the business boomer traveler - you'll get what the Millennials want, and you'll like it ).

 

Here are two segments that stood out to me:
Jacqueline McGee, principal at Boston-based architectural firm CBT, is leading the team designing the new Sofitel Lafayette Square in Washington, D.C. She and her colleagues specified electric mirrors in bathrooms as a way to make boomers look younger and better. In addition, CBT suggested softer, more subtle lighting throughout the property. "It's just as way of making older people feel good about themselves," McGee said.
I hope   vaboywnder , kharada46 ks77 zukracer  sg1974  and the rest of the forum's dynamos don't think we really value Snow White type mirrors (although I've noticed I am cuter in the moonlight).  Besides, I hear what you're saying, "shouldn't the designers focus on putting in, 'help I've fallen and I can't get up' buttons"?
And then this encouraging note - so who knows, as the saying goes, "everything old is new again", perhaps if we live long enough, boomers will be back in vogue.
"Such attempts to cause a boomer to select one hotel over another in the future will continue to gain traction, Munoz said. The market segment is growing daily and will continue to add enthusiastic, often affluent travelers to the leisure market.  The market is so big that it will become more important".

 

Have a Happy New Year Insiders, I'm off for my Debby Boone Lifestyle Lift session .

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