Top Ten Hotel Trends for Next Year

Discussion created by erc on Dec 6, 2013
Latest reply on Dec 7, 2013 by anadyr  (an easy, casual read, good with coffee or juice or whatever )


An interesting article about the upcoming lodging trends for next year. We Insiders have already observed how closely aligned Marriott is with many of these trends; one, the growth of international leisure travelers, CEO Sorenson is the go to source. We've certainly seen/lived Marriott's emphasis on millennials, mobile, review management, social media interaction, international focus, and web site enhancement. I am eager to observe the momentum next year of the effect of the trends of foodies, WOW customer service, and genuine guest interaction.


I am also fascinated by the burgeoning, perhaps all encompassing utilization of Big Data; be it Adara  the demographic marketing research firm for hoteliers, or the TrustYou or sites below that specifically help companies manage reputations and  recommendations (Insiders?) . It gives me a better understanding of why every time I go on a site or write an e-mail, I have a Marriott ad in the right column.


I would greatly enjoy Insiders sharing their thoughts, this may actually help us craft future travel strategies - thank you



Below is a Summary - the article above is, of course, much better

Top 10 Hospitality Industry Trends in 2014

By Robert Rauch, CHA

Millennials - looking for unique experience, willing to pay, foodies a big subset


Speed and precision  - booking, check-in, Wi-Fi, response to customer service


WOW customer service - exceeding expectations helps ensure repeat business


Leadership - execs instilling in associates the value of genuine interaction w/guests


Expectation of more int'l visitors - Sorenson:100 million Chinese travel/10 ml. to US


Social media and mobile will be inseparable - Mobile everything, 1st time exceeds desktop


Content marketing will replace traditional advertising - less ads, more 'publishing'


Renewed focus on property websites - highest ROI thru own site; content, updates, incentives


Review site tactics - actively interact w/Yelp, TripAdvisor, Google Places etc


Reputation Management - manage thru tech