anadyr

Hotel "Customer Intimacy"

Discussion created by anadyr on Dec 6, 2013
Latest reply on Dec 9, 2013 by iahflyr

Nope, not that.  But a recent article about hotels in the United Kingdom ranked hotels behind grocery stores in the development of affinity or intimacy with their customers.  (Maybe I should go to more Safeway Stores and just hang around?)

 

According to the article

 

"Hotels, which were grouped with holiday and travel companies in the Index, placed in the middle of the pack, behind supermarkets – which topped the Index with a rating 32% above the average – banks, mobile service providers, entertainment companies, smartphone makers and ISP's. To create the Index, more than 1,000 UK consumers were asked to rate businesses they deal with from various sectors based on their communications, with their scores representing levels of familiarity ranging from ‘treats me like a total stranger’ to ‘knows me like a close friend’."

Outcomes