"Loyalty programs have taken over our wallets, our key rings and now our smartphones, but how loyal do all these loyalty cards make consumers? The bulk of my loyalty has nothing to do with loyalty cards. I shop most often at the closest grocery store. I go to the ice cream shop with the best ice cream. I take the flights that best fit my schedule and have the best price, and I take a similar approach with hotels."
Sounds very familiar. Like the carrier pigeon, perhaps we have seen the beginning of the end of loyalty programs as we know and knew them, who can say?