bbkurt

In the Cards

Discussion created by bbkurt on Apr 4, 2013

In a previous career life I managed to land a fantasy job helping to create and promote baseball cards -- the same product I supported with my allowance dollars as a kid.   It was a step up from my previous life as a baseball writer at a going-extinct newspaper.

As sponsor of Major League Baseball's All-Star FanFest in Texas, we had a chance to promote the anniversary of the color barrier being broken by Jackie Robinson.  We created a promotional set of Jackie Robinson cards from each of the major card manufacturers, and the great part came during the All-Star Game when baseball honored Larry Doby.  Doby was almost forgotten in the shadow of Jackie Robinson's achievements, but he was breaking the American League color barrier at the same time Jackie was playing for the NL Dodgers.

Outcomes