"Man is born free, but everywhere in chains." -- Jean-Jacques Rousseau, 18th C. Enlightenment philosopher.
Maybe he knew something we didn't since hotel chains had yet to be born. Perhaps we should look beyond the chains, at least where it is in our best interest to do so.
PS -- I can't help adding to this because as I typed a tag it offered me a first choice as I started typing Category that started with Catastrophic. Unfortunately when I went back I couldn't replicate it.