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Concierge Lounge Evolution?

Question asked by curiousone on Oct 26, 2012
Latest reply on Jul 28, 2014 by dth61

A common thread in Marriott Insiders is the concierge
lounges. The biggest complaints that I seem to recall are: Unsupervised kids
running around, limited hours, poor selection of appetizers and drinks, limited


What would you think about a concierge lounge that was open
7 days a week from 6:30 AM to 11PM, hosted bar with wine, beer and spirits from
4 PM to 11PM, no one under 21 allowed, full breakfast buffet (with omelet bar) from
6:30AM to 10:30AM, lunch from 12:30 PM to 2PM, hors d’oeuvres from 5PM to 7PM,
interactive chef experience (daily specials) from 5:30PM to 6:30PM and desert
sampling from 8PM to 10PM. All of the above with exceptional staffing and
spread over the equivalent of 6 rooms? (There is more, but you get the idea.)


This is the Griffin Club at the JW Marriott Desert Ridge in
Phoenix, AZ and has been open for about a year. It is not limited to elites,
just those willing to pay $65/person/day.


When I first heard about it last December I thought it was outrageous.
However, my wife and I celebrated our anniversary at JWDR last night and I
decided to give it a shot. We had lunch for 2, 3 drinks each during the
day/evening, dinner for 2 (hors d’oeuvres + chef made crab cakes), desert for 2,
and breakfast for 2. The staff was unbelievably attentive. (I was told most had
been there for at least 6 years including previous CL experience) They even
prepared a special desert just for our anniversary! Assuming you stayed on
property for all your meals, not a bad deal for $130 + taxes (Oh, I love those
resort tax rates!).


I am guessing this is test by Marriott to see how to handle
CLs. What are your thoughts?

Special Desert.jpg