It has not impact on what I do or why I do it but I’m. Not liking the new name or logo of the rewards program. The rebranded credit card looks cheap- just curious of others thoughts.
And sorry for typos.... can’t find an edit button
Not a fan here either!
I just don't see "Bonvoy" resonating with people that do extensive travelling every year..... Hopefully Marriott did not overpay the ad agency on this one.....
They should have "tried out" this new name along with other options. I bet the Insiders community would have nailed it!!!
Change is inevitable, embrace it! But a Black card to Blue Card......
If you happen to have the Premier Plus Business Card, then you get to stay in the black.
I don’t mind change at all but make it one for the better. Bonvoy to me sounds cheap or cheesy, reminds me of the “we’ll leave the light on for you” campaign another chain did years ago.
No exclusive or special feeling expressed and the card looks silly. Looks like a “first” CC a college kid might get. just my opinions.
Every time I see "Bonvoy" I think "bon voyage" which is defined by wikipedia as "Bon voyage, a French phrase borrowed into English, usually translated as "goodbye", "have a nice trip", "safe journey" and "so long." Merriam-Webster has "an expression of good wishes when someone leaves on a journey : GOODBYE."
I feel as if MR is telling me "goodbye" whenever I see it!
I agree with you. The new name reminds me of a prescription drug. It is interesting that the 'Rewards' aspect is being deemphasized. This is consistent with the significant decline of the rewards value of our earned points. I think the marketing department asked their consultant to focus on the 'membership' aspect and access to a wide range of hotel brands, rather than the rewards for loyalty. The problem with this is that many employees of the various brands of hotels don't have a clue regarding member benefits.
As a Marketer, I realize it is very difficult to find a name that can be used, but I agree with you that this communicates 'goodbye' to the the Marriott Rewards program that the family created as a breakthrough in the industry, and used to generate strong loyalty to the brand for decades. I'm glad I was able to enjoy it while it lasted.
Thank goodness I just got my new card last june and its still good for a while. New card looks common.
They'd better not make crazy, ugly changes. I got no problem giving my Platinum status to another chain...
Well according to the posters sent to Marriotts in the UK from Mid Feb I will be a Bonvoy Ambassador, I therefore am no longer a metal... 1 above Titanium....
On the name - I'm not a fan. It's just too... on the nose? It's like they sat down a bunch of college sophomores and told them to "be creative, and make us look appealing." Double entendre = creative. French = highbrow. Double entendre, with French? Winner winner chicken dinner!
I also don't like the raised O on the logo. My "Where To Go, When" book has it, too. OK for a book cover, but here, it seems they're trying to lend an air of distinction (see: "& Co") to an otherwise cheesy name.
The new name is nonsensical. We see what they've done here but it isn't clever.
I love Marriott and its brands, but bonvoy just doesn’t contribute toward, or enhance the brand’s reputation and quality! Bland and blah!
Already two existing discussions on the newly-announced face lift:
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