Noooooooooo! This is the first W Hotel ever!!!
Opened in 1998 the W New York(541 Lexington Avenue), paved the way for other W hotels within Starwood.
Sad to see it go.
Lets hope it turns into a Tribute Portfolio or Luxury collection
Brand Change Effective On May 9, 2018
The W New York will be transitioning to The Maxwell New York City on May 9, 2018 and will no longer be affiliated with the W brand. Reservations for dates on or after May 9, 2018 will continue to be eligible for Starwood Preferred Guest membership benefits, award redemption and accrual.