starguy

Amex/SPG Co-Brand Card Metrics

Blog Post created by starguy on Mar 13, 2018

American Express announced some SPG Card details during their Investor Day last week.

 

Here are three interesting slides regrading the SPG/Amex Co-Brand card(now legally called Marriott to their investors)

 

Screen Shot 2018-03-13 at 3.06.10 AM.png

 

  • Launch new marriott product(which they already announced) However what I find interesting is that saying "new marriott product" makes me think the new card will show Marriott name not SPG.

 

Screen Shot 2018-03-13 at 3.06.59 AM.png

 

  • 8% revenue growth by SPG card members! Yayyyyyyyy! This is even before the new Premium card is released! just wait, I bet we will have record card member spending also once released for the heavy spenders.

Screen Shot 2018-03-13 at 3.07.20 AM.png

Now this is big one! SPG card members are big spenders!

 

SPG is the largest hotel card(sorry hilton lol) for AMEX and the 2 largest co brand customer of AMEX behind Delta .

 

*$73 billion x 36%= $26,280,000(co brand loans)

26,280,000 x 5%= $1,314,000(marriott)

 

**$1,085 billion x 16%= $173,600,000(co brand billings)

$173,600,000 x 2%= $3,472,000(marriott)

 

In 2017 SPG card members had a whopping $1,314,000* in loans with the company and we spent $3,472,000** on our card(I hope my math is correct..lol)

 

If you have any thoughts, see something I missed, or my math is incorrect(haha)comment below

 

 

 

source:Investor Relations - American Express Investor Relations

photo: Starwood Preferred Guest Card from American Express Review | CompareCards.com

 

jsucool76 mrwhipple13  since you the credit card specialist   any thoughts

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